Projects
EmbraceletPH
EmbraceletPH was a handmade jewelry brand specializing in customized bracelets. The business operated from 2016 to 2018, gaining significant traction through influencer and celebrity marketing, as well as local media exposure.
Services Provided:
We orchestrated a successful influencer marketing campaign that helped expand EmbraceletPH’s reach across social media. The brand was endorsed by several key influencers in the fashion and lifestyle space, including:
- Sachnza Laparan
- Denise Sy
- Krish Enriquez
- Genzel Aces
- Janeska Margaux
- Hillary Tan
We secured partnerships with prominent Filipino celebrities who aligned with the brand’s image and helped drive visibility:
- Belle Mariano
- Sofia Pablo
- Heaven Peralejo
- Kate Valdez
- Nikki Bagaporo
- Fenech Veloso
- Ysabel Mejia
- Love Anover
- Gladys Reyes
EmbraceletPH gained valuable media exposure through a feature on Moments, a talk show hosted by Gladys Reyes and aired on Net25, showcasing the brand’s products to a broader audience.
Roman’s Kitchen MNL
Roman’s Kitchen MNL is a family-owned food business known for its signature chicken oil, which gained popularity in the local food scene for its unique flavor and quality.
Services Provided:
We executed an influencer marketing campaign to introduce Roman’s Kitchen MNL to a wider audience and establish credibility within the food community. Key influencers who participated in promoting the brand include:
- Cris Ibanez
- Issa
- Lelei
We leveraged UGC by encouraging customer reviews, photos, and discussions within popular food communities, notably the Facebook group “What’s your ulam, Pare?”. This helped generate organic buzz and brand awareness among food enthusiasts.
ProActive Action Co
ProActive Action Co is an Australian-based company dedicated to reducing work-related stress risks and fostering safe, supportive environments where employees can thrive. The company’s initiatives focus on mental health and wellness, making them a leader in their field.
Services Provided:
We spearheaded impactful digital marketing campaigns aimed at raising awareness around key health topics, including:
- Mental Health Awareness Week
- Men’s Health Day
These campaigns helped highlight the importance of mental well-being in the workplace and fostered engagement with a broad audience across various social platforms.
We conceptualized and executed a podcast channel for ProActive Action Co, which gained significant traction. The podcast was featured on multiple platforms, including:
- Spotify
- Apple Podcasts
- ProActive Action Co’s leadership was featured on the Health and Safety Conversations Podcast and invited for interviews on local Australian radio stations.
- The company also earned media exposure through news features in Australian digital magazines such as Cohort.
- Industry Recognition
ProActive Action Co was nominated for a TED Talk, further solidifying its influence in the health and safety sector.
STAIRS Learning Center (SLC)
STAIRS Learning Center (SLC) is a progressive nursery school based in San Juan, Metro Manila, offering a holistic and child-centered approach to early education.
Services Provided:
We launched an influencer marketing campaign targeting parents in the Metro Manila area, collaborating with well-known mommy influencers to build trust and raise awareness of STAIRS Learning Center’s progressive curriculum. The influencers who participated in the campaign include:
- Cham Magsaysay
- Marel Gamayo
- Mommy Budgetarian
- Pretty Cute Quirky
These influencers shared their positive experiences with SLC, engaging with their audiences through social media posts, blogs, and videos that highlighted the school’s child-friendly environment and teaching methods.
Impact Health
Impact Health is a US-based healthcare staffing firm specializing in providing travel nurses to hospitals across the United States. The company focuses on addressing the staffing needs of healthcare facilities while offering opportunities for healthcare professionals to thrive in flexible work environments.
Services Provided:
We managed and optimized Hot Job Ads using the TikTok Ad platform, targeting healthcare professionals and generating interest for travel nurse positions.
We executed several engaging campaigns aimed at building community and employee engagement within the healthcare workforce:
- Nurse Week Campaign + Giveaway
A campaign celebrating nurses, complete with giveaways to show appreciation for their hard work and dedication. - Employee Engagement Campaigns
Fun and interactive campaigns around National Donut Day, Men’s Health Week, and Father’s Day, designed to boost morale and connect Impact Health’s employees with each other and the brand.
- Featured guest on Adni, discussing healthcare staffing trends and the challenges of the profession.
- Secured an exclusive invite to the AONL (American Organization for Nursing Leadership) Event, where Impact Health positioned itself as a thought leader in the healthcare staffing industry.
TeamRecruit
TeamRecruit specializes in high-volume staffing, executive search, and Recruitment Process Outsourcing (RPO) solutions, with a strong focus on the healthcare and technology sectors.
Services Provided:
We sourced and negotiated the talent fee for signing Steffi Aberasturi, a renowned Filipino celebrity, as TeamRecruit’s official brand ambassador. Her involvement helped elevate the brand’s visibility and appeal within the healthcare and tech industries.
To showcase TeamRecruit’s internal culture and highlight the exceptional talent within the company, we launched an Employee Spotlight Campaign that increased engagement and improved employer branding.
- Cybill, TeamRecruit’s CEO, was recognized as one of the Top 100 Most Influential Filipino Women on LinkedIn, strengthening her personal brand and the company’s leadership image.
Featured in various media outlets, Cybill was invited for guest appearances at Nexford University and was spotlighted in the Daily Tribune. Additionally, she participated in interviews on local radio stations, sharing insights on recruitment trends in healthcare and technology.
Client Overview
- US-based Staffing & Recruiting Company
- Specializes in Talent Acquisition for various industries such as Finance, Technology, and Healthcare
Objectives
- Launch the company’s presence on LinkedIn
- Gain new clients through strategic brand visibility
- Attract qualified candidates for client placements
- Drive internal hiring to support the company’s growth
Strategy & Execution
- Created and launched a professional LinkedIn company page with consistent branding
- Developed and shared meaningful, industry-specific content to engage both clients and candidates
- Highlighted client success stories, recruitment tips, and thought leadership to build credibility
- Showcased company culture to support internal hiring efforts
- Actively engaged with the LinkedIn community through comments, shares, and direct outreach
- Ran targeted campaigns to increase visibility among decision-makers and job seekers
- Grew the LinkedIn following organically to over 21,000 followers, significantly boosting reach and brand authority
Staffing Venture Capital
Staffing Venture Capital (SVC) is a mergers and acquisitions (M&A) firm and business accelerator with a specialized focus on the staffing and recruitment industry. The firm supports high-growth staffing companies through strategic investment and operational guidance.
Services Provided:
We secured a news feature on the United States Staffing Association, Inc., highlighting SVC’s innovative approach to M&A and business acceleration within the staffing industry. The feature underscored SVC’s role in driving industry growth through strategic investments and its commitment to fostering success among recruitment firms.
Client Overview
- Eric Allison, Managing Partner at Staffing Venture Capital
- Entrepreneur and M&A advisor focused exclusively on the staffing industry
Objective
- Reach C-suite executives, staffing agency owners, and strategic decision-makers
- Target those exploring acquisitions, preparing for sale, or seeking investment
Strategy
- Launched the Staffing and Recruiting M&A newsletter to establish Eric as a trusted thought leader
- Published actionable insights on selling, scaling, and investing in staffing firms
Result
- Gained 7,099+ subscribers in under 12 months, all organically
- Every edition is delivered directly to subscriber inboxes, boosting visibility and open rates
- Built a powerful platform that drives high-intent conversations and deal inquiries
- Proven channel for authority building, pipeline generation, and industry influence
Client Overview
- US-based Mergers & Acquisitions Advisory Firm
- Specializes exclusively in M&A services for the Staffing & Recruiting industry
Objectives
- Position SVC as a niche expert in staffing-focused M&A
- Generate interest from both potential buyers and sellers
- Build credibility and inbound interest through thought leadership
Strategy & Execution
- Created and optimized the LinkedIn company page with clear messaging tailored to M&A in staffing
- Developed targeted content that spoke directly to staffing firm owners and private equity groups
- Shared thought leadership posts on industry trends, deal structures, and valuation insights
- Published anonymized case studies and success stories to build trust and demonstrate expertise
- Consistently positioned SVC as the go-to advisor for staffing M&A opportunities
- Successfully attracted qualified leads from both sellers looking to exit and buyers seeking acquisitions via LinkedIn
Nurse Accelerator
Nurse Accelerator is an exclusive community that brings together top healthcare professionals in the Philippines, providing them with opportunities for collaboration, networking, and career advancement. The platform celebrates the achievements of Filipino healthcare workers and supports their professional growth.
Services Provided:
We partnered with key influencers in the healthcare sector to create engaging video features and bring them on board for event guestings. Notable collaborators include:
- Dr. Adrian Insigne
- Nurse Jum
- Nurse Keith
- Nurse Paowecan
These influencers contributed to building trust within the community and helped increase the visibility of Nurse Accelerator’s events and initiatives.
- Nurse to Meet You Live Event Marketing
A live event campaign aimed at creating networking opportunities for healthcare professionals, featuring workshops, keynote speakers, and interactive sessions. - Angkas, Tara Nars! A fun and engaging campaign that celebrated the daily lives of Filipino nurses, while collaborating with local transportation service Angkas to provide free or discounted rides to event participants.
Secured a news feature on KTLA.com, a major news outlet, which highlighted the positive impact of Nurse Accelerator on the healthcare community in the Philippines and showcased its innovative events and campaigns.
Legends Bangbang (Official Mobile Legends Merchandise)
Legends Bangbang is the official merchandise brand of Mobile Legends, catering to a dedicated fanbase of gamers and esports enthusiasts. The brand focuses on delivering high-quality apparel and collectibles that reflect the game’s dynamic and competitive spirit.
Services Provided:
We executed a targeted influencer marketing campaign featuring prominent gaming influencers to drive brand awareness and product engagement. These influencers helped connect Legends Bangbang with a wider audience within the Mobile Legends community. Key influencers involved in the campaign included:
- John F. Dong
- Franlie
- Kristine Javier
- Tricia Mae Reyes
- Edward Jay Dapdap
- Janamarjorieortega
- Meeeecah
These influencers created content such as unboxing videos, styling tips with the merch, and live gaming sessions while wearing Legends Bangbang apparel, resulting in authentic engagement with their followers.
Justin Farahi & Farahi Law Firm
Farahi Law Firm, based in California, is a premier personal injury law firm committed to helping accident victims receive the compensation they deserve. Under the leadership of Justin Farahi, the firm has built a strong reputation for exceptional legal service, client-focused advocacy, and successful outcomes.
Services Provided:
Farahi Law Firm’s excellence has garnered significant media attention. The firm has been recognized in top national and regional publications, affirming its position as a leading voice in personal injury law.
- Top 15 Lawyers in 2024 – MSN News
- Scheduled Features:
- “Top Lawyers Today” – USA Today (Scheduled for release in 2024)
- “Top Lawyers to Watch Out For” – Law & Crime (Scheduled for November 2024)
Additional press coverage includes:
- LA Weekly
- LA News Wire
- ABC4.com
- 8 News Now
- Voice of Local Business
Farahi Law Firm’s success is further reflected in the numerous accolades and awards the firm and Justin Farahi have earned, showcasing their dedication to legal excellence and client satisfaction:
- National Trial Lawyers Top 100
- Top 25 in Brain Injury Law – Trial Lawyers Association
- Top 25 in Motor Vehicle Law – Trial Lawyers Association
- American Institute of Legal Advocates – Top Law Firm
- American Institute of Legal Professionals – Top Law Firm
- Three Best Rated – Best Personal Injury Lawyers in Torrance, CA
- Avvo Client Choice Award
- Lead Counsel Verified
- Nomination for Leading Car Accident Attorneys in Santa Clarita, Santa Clara, and Torrance – The Sacramento Bee
- National Alliance of Attorneys
Client Overview
Justin for Justice Law Firm is a legal practice specializing in personal injury and civil rights cases. Their goal was to build a strong online presence, establish credibility, and generate high-quality leads through social media advertising.
Challenges
- Limited social media presence with only 100 followers
- No existing lead generation strategy on Meta (Facebook & Instagram)
- Needed verification for credibility and brand authority
Strategy & Execution
- Social Media Growth Strategy
- Meta Ads & Lead Generation
- Page Verification & Credibility
Results
- Follower Growth: Increased from 100 to 42,537 followers in 3 months
- Lead Generation: Grew from zero leads to 20+ qualified leads per month
- Page Verification: Successfully secured Meta’s blue check verification for the firm’s social media
Access Travel
Access Travel seeks to position itself as the premier provider of bespoke travel experiences for affluent Filipinos. They are offering exclusive packages to destinations such as Europe, Antarctica, the Iberian Peninsula, South America, Finland, and more.
- Successfully secured 4 feature placements for free
- Achieved publication of 9 articles
Client Overview
Angely Dub, the CEO of Access Travel, wanted to establish her thought leadership and become a recognized voice in the travel and entrepreneurship space on LinkedIn. Her goal was to grow her audience, increase engagement, and solidify her presence as a key industry leader.
Challenges
- Limited LinkedIn presence with only 400 followers
- Minimal engagement and visibility in professional circles
- No structured content strategy for personal branding
Strategy & Execution
- Personal Branding & Content Strategy
- Community Engagement & Network Growth
- Recognition & Influence
Results
- Follower Growth: Increased from 400 to 2,000 followers in a short period
- Network Expansion: Gained high-value connections with industry leaders and decision-makers
- Top LinkedIn Recognition: Ranked in the Top 5 of the Top 100 Filipinos on LinkedIn
Client Overview
Campaign Duration: October 1, 2024 – July 20, 2025
Platforms Used: Meta (Facebook & Instagram)
Challenges
- Generate qualified leads for travel services
- Drive traffic and inquiries via WhatsApp
Strategy & Execution
- Launched 6 segmented campaigns with different goals to target cold, warm, and engaged audiences:
- WhatsApp Engagement Funnel (2 phases): Drive direct conversations and inquiries
- Facebook Page Growth: Boost community with minimal cost
- Lead Generation: Attract potential travelers with tailored lead forms
- Brand Awareness: Sustain visibility through high-frequency impressions
Results
- 1.2M+ Impressions delivered with a cost-effective strategy
- Gained 195K reach and 100k followers growth in for Facebook
- WhatsApp strategy produced 800K+ impressions, ideal for conversational lead
- LeadGen campaigns consistently generated high reach
Explora Ahora
Explora Ahora, founded by Access Travel, one of the leading luxury travel companies in the Philippines, is redefining luxury travel by offering private, curated, and customized journeys that showcase the Philippines as a premier destination.
From the Experts at Access Travel – Discover the Philippines with Explora Ahora
- Successfully secured 6 feature placements for free
- Achieved publication of 5 articles
HappiLab
The “Happi Moments” campaign aims to position Happi Lab as the premier Ayurvedic wellness brand in the Philippines, offering organic kombucha, teas, and wellness potions as must-have holiday gifts.
The Rise of Kombucha in the Philippines: How HappiLab Leads the Movement
- Successfully secured 2 feature placements for free
- Achieved publication of 5 articles
Cleo Loque & Hiraya Pilipina
Hiraya Pilipina is a homegrown Filipino brand creating inclusive, innovative solutionwear for Filipinas. The Pursuing Excellence campaign aimed to position the brand as an award-winning leader in Filipino fashion innovation and body-positive undergarments.
Objective:
– Secure media coverage and awards for the Nipple Pasties and Push Adhesive Bra.
– Build a narrative of innovation, cultural relevance, and empowerment.
– Strengthen brand connection with target audiences and industry judges.
Campaign Strategies:
– Targeted media outreach and award submissions.
– Thought leadership through founder features and industry partnerships.
– Focus on product quality, design, and women empowerment messaging.
Services Provided:
Hiraya Land Campaign: Hiraya Pilipina unveiled soft cloud at Hiraya Land, it’s first ever community event.
- Robinsons Department Store
- Frankie General Store
- Kasuso: Philippine Foundation for Breast Cancer
- Pave Philippines
- ICanServe Foundation
- Girls Got Game
- Tahanan ni Sta. Luisa
Key Services:
Social Listening and Sentiment Monitoring – Track brand mentions across platforms to identify sentiment trends.
Proactive and Personalized Responses – Address negative posts promptly with tailored replies to resolve concerns.
Hiraya Pilipina Sentiment Tracker – Maintain an internal dashboard of sentiment trends, audience feedback, and engagement metrics.
Crisis Management:
Developed and released an official brand statement responding to a trending video that received negative reactions.
- Cliff Diving Issue Hiraya Pilipina – 1M Views!
Coordinated messaging across social media channels to ensure consistency.
Engaged directly with community members to clarify brand stance and maintain trust.
Virtual Rockstar
Virtual Rockstar is the fastest-growing virtual staffing agency for private practice clinics in USA.
Services Provided:
- Private Practice Leaders Gather for the Ultimate PT, OT, & SLP Summit to Build Stronger Teams (Distributed to 140+ publications)
- Virtual Rockstar Appoints Will Humphreys as Chief Rockstar to Lead the Future of Virtual Assistance in Healthcare (Distributed to 140+ publications)
- Will Power Podcast Launches Season 2: “AI vs. Virtual Assistants – What Truly Frees You Up?”
- Virtual Rockstar Honored as Silver Stevie® Award Winner in 2025 American Business Awards®
- Virtual Rockstar Launches Free Mid-Year Operational Health Assessment to Support U.S. Private Practices Facing Admin Overload
- Tipton Physical Therapy Shares Life-Changing Experience in Africa as Winners of the Rockstar Summit 2025 Raffle
Virtual Rockstar Honored as Silver Stevie® Award Winner in 2025 American Business Awards®
People Avenue
People Avenue is a leading offshoring company that connects high-demand, top-tier talent with mission-driven companies.
Services Provided:
Client Overview
Who is Jamie Getgood?
- Former HR executive turned entrepreneur
- Founder of People Avenue, an offshoring company focused on purpose-driven talent
- Advocate for people-first leadership and business
Objectives
- Build Jamie’s presence as a thought leader on LinkedIn
- Drive awareness and credibility for People Avenue
- Humanise the brand through storytelling and reflection
- Attract potential clients and collaborators through content and engagement
Strategy & Execution
- Tone & Voice: Authentic, reflective, humble leadership
- Content Buckets:
- Transition from Executive to Entrepreneur
- People-First Principles
- Behind the Curtain (wins, fails, personal stories)
- Founder Lessons
- Team & Culture Spotlights
- Posting Frequency: (e.g., 2–3x/week)
- Engagement Strategy: Personalized replies, comment engagement, strategic networking
Midnight Anytime Blinds
Midnight Anytime Blinds is a premium blinds company in Western Australia, offering high-quality, made-to-measure blinds for homes and businesses. Their goal was to establish a strong online presence, grow their audience, and generate leads through social media advertising.
Services Provided:
Challenges
- Low brand awareness with only 500 followers on Meta
- No existing lead generation strategy on social media
- Limited engagement and conversions from organic posts
Strategy & Execution
- Optimized Social Media Strategy
- Targeted Meta Ads Campaign
- Lead Generation Funnel
Results
- Follower Growth: Increased from 500 to 5,000 followers in just 2 months
- Lead Generation: Grew from zero leads to 50+ qualified leads from Meta ads
- Engagement Boost: Improved ad engagement rates, leading to more inquiries and brand awareness